We discuss how Microsoft Azure is catching up with AWS. It seems to become more compelling each year with new services like Azure Stack and Azure Container Service. In 2016, AWS grew at the same pace as the market, but Microsoft Azure grew much faster. Microsoft launched Azure 5-6 years after AWS, so AWS has an enormous lead. Now, Microsoft Azure is at least competitive with AWS in every area. This allows the two to compete over pricing. Enterprises do not automatically choose AWS anymore. They now research what the right cloud is for the organization. Many organizations are also embracing multi-cloud strategies. This means using feature capabilities of multiple public clouds for different pieces of the enterprise. For instance, it saves money to run Microsoft services on Azure, so that is often a feature that gets separated in cloud strategy.
Our guest on the podcast this week is Mike Bainbridge, digital technologist, speaker, and cloud expert. We discuss digital innovation and the disruptive business models that rely on it. Digital disruption comes up a lot today when thinking about the startups that challenge the way things have always been done. AirBnB and Uber are technology companies at their core, not transportation and hospitality companies. We look at AI and how it will affect jobs of the future. Last, we discuss vendor lock-in and when it can be a good idea to go all in on one vendor.
We discuss the foundational traits of serverless computing, including scaling and provisioning, cost precision, high availabilty and more. We also look at what Mike considers to be the main benefits of serverless, from costs based upon specific usage to faster time to market. Enterprises can now build entirely new products in hours or days because so much of the inherent complexity has now been commoditized by the vendors.
We also look at how large enterprises can get started down the serverless path. Once your organization is consuming some amount of public cloud, it’s easy to get your feet wet slowly. It’s low commitment and low cost to try the technology out in areas of your ecosystem that aren’t mission critical. Enterprises that want to leverage serverless technology should embrace visibility and monitoring, autonomy and automation.